The presentation began, the presentation was divided into three parts:
- Current models of audience engagement
- Blogs and social media - something different
- The whole web is your canvas
- If a large number of people participate - which is what you want - then it's no longer an a conversation
- News organizations tend to create these spaces and forget about them, instead of assigning people to look after them.
I liked Robin's description of the three 'types of blogging': the personal type where the blogger talks about things that are 'intimate', and therefore is of interest mainly to those who know him/her(i.e. Pete and Katy's blog); the professional or informational blog written by an expert (or pseudo-expert) with little conversation going on (i.e. BBC's Evanomics). And, finally, the conversational blog which caters for a wider audience and the blogger(s) engages with the audience/readers.
A number of important web services - to generate, organize and reuse content - were covered in the presentation: how to create a blog and write a post, using social bookmarking, storing and sharing photos on Flickr, geotagging - and more.
Moving on to video, Robin thought it was a waste to post your videos directly to your website/blog: it prohibits others from sharing and embedding them. Instead, Robin recommends you post them on websites like Youtube and then embedding them in your website, and you wouldn't have to worry about copyright or ownership issues.
Robin concluded by demonstrating BBC's Leicester Radio as how Flickr - for example - can be used to solve the problems with the "send us your stuff model": they've created a flickr group - which can be joined only by invite - and selected five people from their audience to post photos of the weather to that group; and these photos are displayed on the website without having to worry about hosting, moderation or copyright issues. They're also reposting their Flickr favorites on the website - and it takes only a click to add a photo to your fave.
I liked the presentation, specially in illustrating how your contents like the program research and planning can be turned easily into content and how to engage with audience better in the social web.